Vamanos, Seu00f1or Biden!
Joe Biden is beefing up his Latino outreach effort as his campaign eyes Arizona and Florida as enticing targets to shift the Electoral College map in his fight to oust President Trump.
The Biden campaign hired Julie Chavez Rodriguez, a granddaughter of iconic labor leader Cesar Chavez, to join its effort to build support among Latinos.
Rodriguez is also a former Obama White House official and worked on the campaign of Sen. Kamala Harris.
The move came as a new poll says Biden is leading Trump by 7% points in Arizona.
It’s the sixth straight poll showing Biden with a leading the fast-growing Grand Canyon State and the Real Clear Politics average shows him ahead of Trump by 4%.
He also has opened up a clear lead in Florida where Latinos are expected to make up about 20% of the electorate in November.
Winning either state would require Biden to win big with Latinos, a constituency that has not necessarily been a strong suit for him.
In the Democratic primary, Bernie Sanders won the Latino vote handily, although Biden showed signs of making inroads in later contests as he took control of the race.
If Biden can win Arizona or Florida, he could win the 270 electoral votes needed to oust Trump without retaking all three of the #BlueWall states of Michigan, Pennsylvania and Wisconsin, where white voters without college degrees are a bigger demographic.
Trump, on the other hand, has shown some signs of surprising strength with Latinos, despite his hawkish stand on immigration and hateful comments about Mexicans.
If the president can limit Biden’s margin especially with socially conservative voters with roots in Cuba and South America, it could allow him to eke out narrow wins in the states. If he can also hold onto at least one of the Rust Belt states he won last time, that would give him four more years in the White House.
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